Event: Canadian Beer Day 2024
Date: October 9, 2024
Interview opportunity: Beer Canada President, CJ Hélie, is available for interviews to discuss the importance of Canadian beer, its role in our national identity, our economy and our social; interactions.
This year, Canadian Beer Day returns on October 9, 2024, with the theme: Canadian Beer: A Cultural Bond That Ties Canadians Together. We invite brewers, beer consumers and our hospitality partners to come together and raise a glass to what bring us together as Canadians.
Canadian Beer Day is more than a celebration of our nation’s favorite beverage—it is an opportunity to highlight beer’s positive economic and social impact. As a proud national symbol, Canadian beer helps strengthen the bonds between people, fostering connections from local pubs to backyard barbecues.
Today, Canadian beer is available in more styles than ever before, including exciting new lower- or no-alcohol options. Whether you’re enjoying a lager, ale, or non-alcoholic brew, there’s a Canadian beer perfect for any occasion. Join us in celebrating Canadian Beer Day on October 9th, and let’s show our shared appreciation for Canada’s highest value-added agri-food and Canada’s drink of moderation.
Some facts about Canadian Beer:
- The brewing industry is an intensively local industry: last year, 88% of all beer purchased and consumed in Canada was made here, making Canadian beer a true leader amongst Canada’s agri-food processing sector.
- The brewing industry positively impacts communities both large and small across Canada, contributing over $13.6 billion to the nation's GDP each year. Canadian beer supports 149,000 jobs across the country, spanning industries such as restaurants, hospitality, tourism, agriculture, and transportation.
- The beer sector plays a vital role in Canada’s economy and the livelihoods of many Canadians. With 1,320 breweries currently operating in Canada, the industry provides highly skilled, well-paying jobs to over 23,000 people directly employed by brewing companies.
- Canadian breweries are not just businesses but vital community hubs that bring neighbors together.
- Canadian Beer Day celebrates this iconic beverage, deeply woven into the fabric of our nation’s culture and heritage.
- Sharing a beer with friends is one of life’s simple and affordable pleasures for many adults. Whether it’s around a backyard BBQ, at a local pub, festival, or entertainment event, enjoying a beer together highlights the power of connection and community.
ABOUT CANADIAN BEER DAY
Celebrated annually on the Wednesday before Thanksgiving, Canadian Beer Day celebrates Canada’s most iconic beverage and the people who brew it, sell it, deliver it, serve it, or drink it.
Visit www.canadianbeer.ca for more information and access to digital assets including Canadian Beer Day logo.
ABOUT BEER CANADA
Beer Canada is the sole national inclusive voice advocating on behalf of Canadian brewers of all sizes and regions and Canadian beer consumers.
Beer Canada’s member companies brew 90% of all beer consumed by Canadians annually. The production, distribution and sale of beer supports 149,000 Canadian jobs, generates $13.6 billion in Gross Domestic Product and $5.7 billion in government tax revenues.
Beer Canada promotes moderate and responsible consumption by those of the legal age and is the authoritative source for data & information on the Canadian beer industry.
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