Canadian Beer Day is Tomorrow! Raise a Glass to Celebrate Canada’s Most Iconic Drink and its Positive Social and Economic Impact Across the Country
Toronto, ON – October 8, 2024 - Tomorrow marks the 6th annual Canadian Beer Day, a nationwide celebration of Canada’s most iconic beverage, its workers in our breweries and across our value-added supply chain. From coast to coast, Canadians will come together in person or on social to toast the social, cultural, and economic contributions of beer in communities large and small.
Canadian Beer Day, held annually on the Wednesday before Thanksgiving, highlights the impact that local brewing has in our communities, helping to bring friends, families, neighbours or co-workers together to share what we have in common as Canadians.
This year’s theme Canadian Beer: A Cultural Bond That Ties Canadians Together emphasizes the social and community nature of beer’s culture, recognizing how sharing a Canadian beer helps connect us together. Whether at a local brewery’s taproom, a favourite pub, or in our own backyards, beer plays a role in community-building and fostering personal well-being through positive social interactions.
“Canadians are incredibly proud of our beer and the positive impact it has on local communities. Canadian Beer Day is about coming together, celebrating our local breweries, and toasting the social interactions that add so much to our daily lives,” said CJ Hélie, President of Beer Canada.
Tomorrow, Canadians are invited to celebrate by raising a glass to their favourite Canadian beer, brewer, pub or server. With more beer styles available than ever before, including no- and low-alcohol options, there’s a Canadian beer for every occasion.
Celebrate Canadian Beer Day 2024 by supporting your local breweries and pubs, sharing a cold beer with friends, and joining the conversation on social media by using #CanadianBeerDay and #HereForBeer.
By the Numbers:
- 88% of the beer consumed in Canada is brewed here at home.
- Canada’s 1,320 breweries directly employ 23,000 Canadians and supports 149,000 jobs across the country, spanning industries such as restaurants, hospitality, tourism, agriculture, and transportation. The beer sector plays a vital role in Canada’s economy and the livelihoods of many Canadians.
- The beer industry contributes over $13.6 billion annually to the economy.
- Nearly 50% of the price of beer in Canada is made up of taxes, the highest beer tax rate in the G7.
ABOUT CANADIAN BEER DAY
Celebrated annually on the Wednesday before Thanksgiving, Canadian Beer Day celebrates Canada’s most iconic beverage and the people who brew it, sell it, deliver it, serve it, or drink it. Visit www.canadianbeer.ca for more information and access to digital assets including Canadian Beer Day logo.
ABOUT BEER CANADA
Beer Canada is the sole national inclusive voice advocating on behalf of Canadian brewers of all sizes and regions and Canadian beer consumers.
Beer Canada’s member companies brew 90% of all beer consumed by Canadians annually. The production, distribution and sale of beer supports 149,000 Canadian jobs, generates $13.6 billion in Gross Domestic Product and $5.7 billion in government tax revenues.
Beer Canada promotes moderate and responsible consumption by those of the legal age and is the authoritative source for data & information on the Canadian beer industry.
Media Contact:
